// Salesforce Marketing Cloud Architect
SFMC · MuleSoft · Salesforce · Journey Builder · REST API
6+ years architecting intelligent marketing automation systems — from multi-cloud Salesforce integrations and SQL-driven segmentation to custom preference centers and voice-enabled CRM experiences.
I'm a Salesforce Marketing Cloud Architect with 6+ years of IT experience, specialising in the full spectrum of SFMC implementation — from initial configuration and data architecture to complex journey design, REST API development, and multi-cloud integration.
My work spans automotive, real estate, e-commerce, and enterprise B2B verticals. I bring a consultative approach to every engagement: listening to business requirements, designing scalable solutions, and delivering measurable outcomes through email marketing, automation, and customer data strategy.
Beyond SFMC, I'm experienced in MuleSoft integrations, Salesforce CRM administration, HubSpot, Pardot, and building voice-enabled CRM experiences with Google Dialogflow and Amazon Alexa.
Leading SFMC architecture for a confidential enterprise client — owning end-to-end solution design, data strategy, and delivery. Driving multi-cloud integration architecture, REST API development for external data pipelines, advanced Journey Builder design, and best practices across Automation Studio, Content Builder, and Analytics Builder.
Led digital marketing strategies for the EV sector. Configured SFMC Enhanced FTP and managed user roles. Integrated SFMC with Sales, Service, and Commerce Clouds via MC Connector and REST API for real-time data sync. Developed custom REST APIs for external data, personalised Journey Builder flows, SQL-based automation, and interactive CloudPages using HTML, CSS, JavaScript, and AMPscript.
Implemented SFMC for a US-based real estate brokerage and an internal new-joinee feedback campaign. Built Sales Cloud integration via Marketing Cloud Connect, SQL automation activities, data extension architecture, Contact Builder relationships, HTML and template-based emails, and custom preference centers using AmpScript and SSJS. Managed subscriber lifecycle, reporting, and journey analytics.
Delivered SFMC for promotional email campaigns including FTP setup, import automation, data extension modelling, and Journey Builder. Built a Salesforce Expense Sheet with Google Dialogflow and Amazon Alexa voice integration — entity/intent configuration, Apex response wrappers, and JSON handshakes between Salesforce, Dialogflow, and Alexa Skill Kit.
Production and development support for Fortune 200 clients on Salesforce CloudCraze B2B Commerce. Designed bidirectional MuleSoft integration between CloudCraze and web applications — product create/update/delete and order flows. Used Listener, Scheduler, Transform Message, Upsert, and Query connectors with JSON↔CSV↔Java Object transformations.
Salesforce Certified
Salesforce Certified
Salesforce Certified
Mule 4
DevOps & Release Management
Salesforce DevOps
Full SFMC implementation for the EV sector — multi-cloud integration via MC Connector and REST API, custom API development for external data, SQL-based journey automation, lead capture forms integrated with Salesforce, and interactive CloudPages driving real-time customer engagement analytics.
Internal onboarding experience campaign — CRM integration via Marketing Cloud Connect, SQL activities extracting from synced data extensions, data segmentation architecture, interactive HTML emails, custom preference center with AmpScript and SSJS, and full reporting pipeline for subscriber management.
Bidirectional integration between Salesforce CloudCraze and a web application — product create/update/delete and order flows in both directions. Implemented with Listener, Scheduler, Transform Message, Upsert, and Query connectors with JSON↔CSV↔Java Object transformations.
Chat and voice-enabled Salesforce integration using Google Dialogflow and Amazon Alexa. Built entity/intent/fulfillment configuration, Apex response wrappers, JSON handshakes between platforms — with outcomes stored in Salesforce standard objects and success messaging delivered via voice.
End-to-end SFMC build for a US-based real estate firm — Sales Cloud integration, SQL automation, data extension and Contact Builder architecture, HTML and template email campaigns, journey reporting, and a fully custom preference center and unsubscribe flow.
Full campaign automation for Magnets USA — FTP configuration, import automation, standard and filtered data extensions, HTML and template emails, Contact Builder relationships, subscriber lifecycle management, and journey-level reporting and analytics.
Open to consulting engagements, architect-level roles, and challenging SFMC problems. Whether it's a complex journey design, a multi-cloud integration, or a new data architecture — let's talk.
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